Following the success of an organic Instagram Reel created during a gifted influencer trip, Cove UK & Argyll Holidays promoted the creator’s content to increase awareness and drive bookings.
The strength of the original content helped the campaign perform well across social, reaching a wider audience with genuine travel inspiration.
Travel is one of those things that naturally captures attention; it’s exciting, aspirational, and something most people dream about. The success of this collaboration is backed by recent travel trends, which continue to show strong demand and engagement across the sector:
- 28% of people say they’re influenced by creators when choosing their next holiday destination or hotel
- 31% of millennials plan their trips based on influencer content
- 65% of travellers turn to social media for holiday inspiration
By tapping into these behaviours and amplifying content that already resonated organically, the campaign built trust, sparked interest, and ultimately helped convert views into bookings.
06 Digital 