Ogilvy

Working with Ogilvy, I supported an influencer campaign for Dove, challenging algorithm-driven beauty standards and the pressure to conform to a single ideal.

The campaign centred around “The Beauty Machine” installation at Waterloo Station in London, paired with a live influencer activation across 11 creators and 11 unique perspectives on beauty.

My responsibilities included sourcing and vetting creators, managing outreach, negotiating talent agreements, and briefing, whilst ensuring each creator remained authentic to the brand’s message that differences are what make us beautiful.

The result: 1.7 million views and a campaign that resonated far beyond the UK, reaching global audiences.

Kids Know Best

As part of the Kids Know Best team, I supported a range of exciting influencer and social media campaigns for leading global toy and entertainment brands. My role involved sourcing and vetting creators, managing outreach, negotiating fees and contracts, and overseeing campaign delivery. All while turning brand ideas into content that felt real, relatable, and fun to engage with.

Jessie Wales Communications

Heading up influencer marketing at Jessie Wales Communications, working across a diverse portfolio of brands, from sourcing and managing influencer collaborations to developing content strategies and running full-scale campaigns. Together, we focus on driving brand awareness, strengthening audience engagement, and ensuring online growth across multiple industries, including travel and lifestyle clients.

Pepper Agency

Since the inception of 06 Digital, I’ve collaborated with Pepper on a range of short-term projects. From sourcing influencers for a variety of campaigns to supporting broader proposals and strategy documents. These projects have spanned global lifestyle brands, digital publications, music and artist campaigns, as well as food & drink briefs.