Ogilvy – Project Based

Working with Ogilvy, I supported an influencer campaign for Dove, which focused on challenging unrealistic beauty standards and the pressure to look the same.

The campaign centred around a live, on-location stunt at Waterloo Station, with some creators filming on-site in real time, while others reacted and created content remotely to build conversation online.

I led on sourcing, outreach, negotiation and briefing, making sure the talent felt right for the brand message whilst still staying true to their own content. I was also on-site during the shoot, working closely with creators as they filmed and capturing everything as it unfolded.

Kids Know Best

As part of the Kids Know Best team, I supported a range of exciting influencer and social media campaigns for leading global toy and entertainment brands. My role involved sourcing and vetting creators, managing outreach, negotiating fees and contracts, and overseeing campaign delivery. All while turning brand ideas into content that felt real, relatable, and fun to engage with.

Jessie Wales Communications

Heading up influencer marketing at Jessie Wales Communications, working across a diverse portfolio of brands, from sourcing and managing influencer collaborations to developing content strategies and running full-scale campaigns. Together, we focus on driving brand awareness, strengthening audience engagement, and ensuring online growth across multiple industries, including travel and lifestyle clients.

Pepper Agency

Since the inception of 06 Digital, I’ve collaborated with Pepper on a range of short-term projects. From sourcing influencers for a variety of campaigns to supporting broader proposals and strategy documents. These projects have spanned global lifestyle brands, digital publications, music and artist campaigns, as well as food & drink briefs.