For Cove UK & Argyll Holidays, we partnered with a Scottish content creator whose highly engaged audience was a perfect fit for the brand.
Originally invited for a gifted stay, she produced beautiful, organic content that authentically captured the resort. Her storytelling struck the ideal balance of real and aspirational, exactly what great influencer partnerships are built on.
Following its success, she returned for a second organic campaign, resharing her content on stories to create excitement during a key promotional window. At the same time, her original reel was promoted to run alongside content from other creators, combining organic reach with paid amplification to turn interest into conversions.
Understanding your client is key, but knowing the influencer landscape and selecting the right creators is what delivers real, lasting impact. This partnership has since grown into a long-term relationship, with return trips and additional paid campaigns secured.
06 Digital 