Dove X Ogilvy

Dove x Ogilvy | #DoveOpenCall

Challenging algorithm-driven beauty standards through creator-led storytelling.

The Brief

Ogilvy partnered with Dove to deliver #DoveOpenCall, a purpose led influencer campaign encouraging women to challenge algorithm-driven beauty standards and celebrate the differences that make us unique.

06 Digital’s role was to source and manage creators who could authentically bring the campaign to life, ensuring every piece of content aligned with Dove’s messaging while remaining true to each creator’s own voice.

The Strategy

To ensure the campaign reached a broad and diverse audience, creators were sourced across a range of carefully defined audience cohorts. Rather than taking a one-size-fits-all approach, the creator mix was strategically selected to represent different voices, perspectives and communities, allowing the campaign message to resonate authentically with multiple audiences.

The categories included:

Lifestyle Hosts
Urban Investigators
Glamorous Traditionalists
Aspirational Voices
Educators
Trend Interpreters
Body Positivity Advocates
Purpose-Driven Creators

By carefully balancing these creator profiles, the campaign reflected Dove’s commitment to authentic representation while encouraging meaningful conversations around algorithm-driven beauty standards and the pressure to conform to one version of beauty.

06 Digital’s Role

Influencer strategy, sourcing and outreach
Creator negotiations
End-to-end creator management
Campaign briefing and onboarding
Live activation support at Waterloo Station
Liaising between creators, agency and client throughout delivery

Key Results

The Outcome

Working alongside Ogilvy, 06 Digital helped bring together a diverse group of creators to spark conversations around the pressure to conform to one version of beauty online.

From creator sourcing through to campaign delivery and on-site support at the Waterloo Station activation, the campaign demonstrated how a thoughtfully curated creator strategy can deliver authentic storytelling, meaningful engagement and measurable results while staying true to Dove’s purpose-led messaging.

Featured Creators

Featured Song: Original Audio Rare Feminine

Go Back

06 Digital

Thoughtful influencer marketing
for brands and agencies that value
the right partnerships.

Tell Me About Your Project

hello@zerosixdigital.co.uk