Libertas London

Connecting a premium menswear brand with creators who embodied its aspirational lifestyle.

Brand: Libertas London
Services: Creator Research | Influencer Recommendations | Outreach Support
Platform: Instagram
Industry: Premium Fashion

The Brief

Libertas London, a premium men’s swimwear brand, wanted to increase brand awareness and introduce its collections to a wider audience through influencer marketing.

The objective wasn’t simply to generate reach. It was to partner with creators whose style, audience and content naturally reflected the brand’s premium positioning, creating collaborations that felt aspirational while remaining true to each creator’s individual aesthetic.

The Strategy

For premium lifestyle brands, every creator partnership should reinforce the lifestyle the brand represents.

During the brand’s early influencer marketing activity, 06 supported the identification of lifestyle creators whose aesthetic, audience and content aligned with Libertas London’s premium positioning. Recommendations considered audience demographics, content quality, engagement and overall brand fit, helping shape partnerships that complemented the brand’s aspirational image.

Rather than relying on heavily scripted content, creators were encouraged to showcase the products in their own style, allowing the swimwear to integrate seamlessly into their existing travel and lifestyle content.

06 Digital’s Contribution

06 supported Libertas London’s influencer marketing by researching and recommending creators whose content aligned with the brand’s identity and target audience.

Working alongside the founder, I provided creator recommendations and outreach support, helping establish partnerships that reflected the premium lifestyle the brand wanted to communicate.

The Outcome

This project highlights the importance of thoughtful creator recommendations, particularly for premium lifestyle brands where aesthetic, audience and brand alignment are key. Supporting the early stages of Libertas London’s influencer activity helped establish partnerships that reflected the brand’s identity and premium positioning.