Influencer Outreach for Brand Awareness

Libertas London, a men’s premium swimwear brand, wanted to elevate their brand awareness to reach a wider audience by utilising influencer marketing. We collaborated with them to design and execute an effective influencer outreach strategy with a focus on creative freedom. Our approach included:

1. Identifying the Right Influencers: We carefully selected influencers whose style, values, and audience demographics resonated with Libertas London’s brand ethos.
2. Creating a Flexible Posting Brief: We provided the influencers with a broad posting brief, granting them creative freedom to authentically integrate Libertas London products into their content. This approach ensured genuine and engaging posts that resonated with their audiences.
3. Managing Collaborations: 06 coordinated all aspects of the influencer partnerships, from initial outreach to content approval and final posting, ensuring smooth and effective collaborations.
4. Monitoring Impact and Engagement: We tracked the performance of each influencer’s posts, providing detailed analytics and reports that showcased increased brand visibility, heightened engagement, and the successful expansion of Libertas London’s online presence.

Through this strategic influencer campaign, we significantly increased Libertas London’s brand awareness, built genuine connections with a diverse and engaged audience and increased their website traffic.